ASEAN SOCIO-CULTURAL COMMUNITY 2025


Introduction

The ASEAN Socio-Cultural Community (ASCC) Council Meeting is a scheduled Ministerial level meeting organised twice a year to discuss key socio-cultural issues in the ASEAN region. Supported by Senior Officials Committee for the ASCC (SOCA) meetings, ASCC advances ASEAN's socio-cultural agenda through regional projects, cultural exchange, and partnerships with international organisations.

 

The Ministry of Tourism, Arts and Culture of Malaysia (MOTAC) warmly welcomes all delegates to the 38th SOCA Meeting and 33rd ASCC Meeting which will be held from 22 - 26 April 2025 in Kuching, Sarawak.


Background ASCC 2025

The ASEAN Socio-Cultural Community is the result of the ASEAN Concord II Declaration (Bali Concord II) in Bali, Indonesia on 7 October 2003 which agreed to realise the ASEAN Vision 2020 through the creation of the ASEAN Community by 2020. To ensure that ASEAN develops as a more effective, integrated, rules-based and people-oriented regional organisation, the ASEAN Charter was drafted and signed by the ASEAN Member States at the 13th ASEAN Summit on 20 November 2007.

 

The ASEAN Charter, which came into effect on 15 December 2008, stipulated that three main communities would be established, namely the Political and Security Community, the Economic Community and the Socio-Cultural Community, all of which aim to create peace and stability in the ASEAN region.

The ASEAN Charter, among others also requires the ASEAN Chairman to host 2 ASEAN Summits and Related Summits, Meetings of the ASEAN Coordinating Council, Meetings of the 3 ASEAN Community Councils, Meetings of ASEAN Sectoral Bodies at Ministerial level and Meetings of the ASEAN Permanent Representatives Committee. The ASEAN Community Council consists of the ASEAN Political-Security Community Council, the ASEAN Economic Community Council and the ASEAN Socio-Cultural Community Council.

 

TheAsean

 

There are 15 sectoral bodies under the socio-cultural pillar:

  • ASEAN Ministers Responsible for Culture and Arts (AMCA)
  • ASEAN Ministers Responsible for Information (AMRI)
  • ASEAN Ministers Meeting on Youth (AMMY)
  • ASEAN Education Ministers Meeting (ASED)
  • ASEAN Ministerial Meetings on Disaster Management (AMMDM)
  • Conference of the Parties to the ASEAN Agreement on Disaster Management and Emergency Response (COP – AADMER)
  • ASEAN Ministerial Meeting on Social Welfare and Development (AMMSWD)
  • ASEAN Ministers on Rural Development and Poverty Eradication (AMRDPE)
  • ASEAN Ministerial Meeting on Sports (AMMS)
  • ASEAN Ministerial Meeting on Women (AMMW)
  • ASEAN Labour Ministers Meeting (ALLM)
  • The Heads of Civil Service Meeting for ASEAN Cooperation on Civil Service Matters (ACCSM)
  • Senior Officials Meeting on Health Development (SOMHD)
  • ASEAN Ministerial Meeting on Environment (AMME)
  • Conference of the Parties to the ASEAN Agreement on Transboundary Haze Pollution (COP – AATHP)

At the sectoral level, MOTAC is currently the Chair of AMCA (2024-2026). The 11th AMCA was held on 21-26 October 2024 in Melaka with the theme “Bridging Cultures, Building Futures: Unity in Diversity.

The AMCA Meeting is a biennial event established to enhance regional cooperation in culture and arts among ASEAN Member States. It provides a platform to discuss and implement policies that promote cultural understanding, preservation and collaboration. Supported by the Senior Officials Responsible for Culture and Arts (SOMCA) meetings, AMCA advances ASEAN's cultural agenda through regional projects, cultural exchange, and partnerships with international organisations.

Held back-to-back with the 11th AMCA was the 20th SOMCA, 11th AMCA with Dialogue Partners and related meetings. The AMCA flagship event, i.e. The ASEAN Festival of Arts was co-hosted by the State of Melaka.


 

In conjunction with the ASEAN Chairmanship 2025, MOTAC will host 17 meetings, programs and activities across Malaysia, including in Sabah and Sarawak as follows:

  1. The 6th ASCC Secondment Officers Meeting
  2. ASEAN Creative Economy Symposium 2025
  3. Senior Officials Committee for the ASEAN Socio-Cultural Community (SOCA) Retreat
  4. ASEAN-India Artist Camp (Exhibition)
  5. ASCC Ad Hoc Working Group to Develop the ASCC Strategic Plan
  6. 33rd ASEAN Socio-Cultural Community (ASCC) Council Meeting
  7. 38th Senior Officials’ Committee for ASCC (SOCA) Meeting
  8. ASEAN Korea Music Festival (ROUND 2025)
  9. International Symposium on the Melaka Declaration on Culture and Heritage Value Creation
  10. ASCC Ad Hoc Working Group to Develop the ASCC Strategic Plan
  11. The 7th ASCC Secondment Officers Meeting
  12. 8th Meeting of the ASEAN Working Group on Culture of Prevention (8th WG on COP)
  13. 21st Coordinating Conference on the ASEAN Socio-Cultural Community (21st SOC-COM)
  14. 34th ASEAN Socio-Cultural Community (ASCC) Council Meeting
  15. 39th Senior Officials’ Committee for ASCC (SOCA) Meeting
  16. Best of ASEAN Performing Arts
  17. 21st Senior Officials’ Meeting for Culture and the Arts (SOMCA) & 21st SOMCA +3

 

As of 20 March 2024, a total of 116 meetings and programs under the socio-cultural pillar have been planned and are expected to be implemented nationwide. These meetings and programs involve 14 ministries and related agencies focusing on their respective areas:

  • Ministry of Tourism, Arts, and Culture (MOTAC)
  • Ministry of Youth and Sports (KBS)
  • Ministry of Natural Resources and Environmental Sustainability (NRES)
  • Ministry of Health (KKM)
  • Ministry of Higher Education (KPT)
  • Ministry of National Unity (KPN)
  • Ministry of Housing and Local Government (KPKT)
  • Ministry of Communications
  • Ministry of Human Resources (KESUMA)
  • Ministry of Women, Family, and Community Development (KPWKM)
  • Ministry of Rural and Regional Development (KKDW)
  • National Audit Department
  • Ministry of Education (KPM)
  • Public Service Department (JPA)

EVENTS



Sheraton Kuching Hotel, Sarawak
2, Jalan Padungan, 93100 Kuching, Sarawak, Malaysia

https://www.marriott.com/en-us/hotels/kchsi-sheraton-kuching-hotel/


  1. VISA REQUIREMENT
  2. Delegates entering Malaysia are required to hold a passport valid for six (6) months or more from the arrival date. The delegates who are required to apply for a visa to enter Malaysia must first apply at any Malaysia Representative Office abroad or the e-visa Portal at https://malaysiavisa.imi.gov.my/. More information on the entire list of nations requiring a visa may be found at https://www.imi.gov.my/.

    Yellow fever vaccination is mandatory for travelers traveling over 12 hours through high-risk countries, and those without a valid certificate face a six (6) day quarantine or are not permitted to enter Malaysia.

  3. MALAYSIA DIGITAL ARRIVAL CARD (MDAC)
  4. As of 1 January 2024, all foreign nationals are required to complete the Malaysia Digital Arrival Card (MDAC) three (3) days before arrival via https://imigresen-online.imi.gov.my/mdac/main except those listed below:

    • Citizens of Singapore;
    • Diplomatic and Official Passport Holders;
    • General Certificate of Identity (GCI) Brunei Darussalam Holders;
    • Brunei Malaysia Frequent Traveler Facility Holders;
    • Thailand Border Pass Holders; and
    • Indonesia Cross-border Travel Document (PLB) Holders.

    Other than those listed, delegates are required to show MDAC at the immigration counters.

  5. CUSTOMS REGULATION AND PROCEDURE
  6. Under the provisions of the Customs Act 1967 (Amendment) 2019 and the Customs Regulations 2019, tourists or travelers entering or leaving Malaysia are required to declare all taxable goods, prohibited items, cash amounts, and negotiable monetary instruments (NMIs) in their possession, whether carried or contained in any of their luggage or vehicles.

    Failure to declare or making a false declaration is an offense and will be subject to legal action under the Customs Act 1967. Further details on custom regulation and procedure via http://www.customs.gov.my/en.

  7. HOTEL TRANSFER ARRANGEMENTS
  8. Please be advised that the organising committee will provide complimentary hotel transfers between Kuching International Airport to Sheraton Kuching Hotel on the designated dates. All delegates are advised to book flights directly to Kuching International Airport. Ground transportation will be provided from KIA and throughout the whole official programme. Delegates are kindly requested to arrange their own transportation to the meeting venue if their travel requirements fall outside the aforementioned dates.



  1. MEETING VENUE FACILITIES
  2. All meetings will be held at The Grand Ballroom, 1st Floor of Sheraton Kuching Hotel.

  3. BILATERAL MEETING ROOM
  4. Bilateral Meeting Rooms are located at Executive Meeting Room 1 & 2, Level 22, Sheraton Kuching Hotel and will be available from 22 - 26 April 2025 from 0900 to 1700. The allocation of the room will be arranged based on a first-come, first-served basis. Delegations are requested to reserve Bilateral Meeting Rooms via https://forms.gle/Q2dxGjX1w9Jf8Dx5A. For any enquiries regarding the Bilateral Meeting Rooms reservations, please reach out to Registration Team.

  5. PRAYER ROOM
  6. A prayer room is located at Floor 1M, Sheraton Kuching Hotel.

  7. ACCESS PROCEDURE
  8. All delegates are required to collect their Meeting Badges during the on-site physical registration. Delegates must wear their Meeting Badges visibly at all times throughout all meetings and official social events.

  9. DRESS CODE
  10. Meetings Business Attire
    Working and Welcoming Dinner Smart Casual
    Gala Dinner Batik/ National Dress
    Cultural Excursion Casual

  11. USAGE AND ISSUANCE OF LAPEL PINS
  12. Distinctive and separate lapel pins will be provided for ASCC Ministers, ASEAN Secretary General, SOCA Leaders and ASEAN Deputy Secretary General. Lapel pins must be worn and visible at all times during the meeting.

  13. USAGE AND ISSUANCE OF BADGES
  14. All registered delegates will be provided with Accreditation Badges, which must be worn and visible at all times during the meetings and related events. Access will be denied to non-accredited individuals and those who make improper use of their badges. Appropriate security arrangements and screening will be implemented and all individuals entering the event premises will be subject to security screening.

  15. LOSS OF BADGES
  16. In case of any lost badges, delegates should notify their respective Liaison Officers to promptly report to the MOTAC ASCC Secretariat for the issuance of new badges.

  17. BATIK SHIRT FOR VIPs
  18. The host will provide Batik shirts exclusively for ASEAN Council Ministers and SOCA Leaders to be worn during the Gala Dinner. Kindly submit the completed body measurement form via https://forms.gle/p1hrZ997vA9mMk7M7no later than 4 April 2025.



MOTAC will provide complimentary accommodation at Sheraton Kuching Hotel, Sarawak for :

  • ASCC Council Ministers on 23 - 26 April 2025 (3 nights)
  • SOCA Leaders on 22 - 26 April 2025 (4 nights)

Non sponsored delegates (delegates other than the ASCC Council Minister and SOCA Leaders) are requested to contact hotel directly regarding accommodation reservation, cancellation and modification. Non sponsored delegates will be responsible for all costs incurred during their stay including cancellation charges, telecommunication charges and other incidental costs. Delegates can kindly arrange the accommodation directly to the hotel venue or the satellite hotels detailed as follow :

Sheraton Kuching Hotel

SHERATON KUCHING
HOTEL
2, Jalan Padungan, 93100 Kuching, Sarawak, Malaysia
Ms Elenaor Michael Subat

Read More


ROOM TYPE
  • Superior Twin/King
  • Deluxe Twin/King
  • Premier Room
  • Club level Twin/King
  • Junior Suite
  • Junior Club Suite
DISTANCE TO MEETING VENUE

Meeting's Venue

Pullman Kuching Hotel

PULLMAN KUCHING
HOTEL
Interhill Place, No. 1A, Jalan Mathies, 93100 Kuching, Sarawak Malaysia

Read More


ROOM TYPE
  • Superior Room
  • Deluxe Room
  • Family Room
  • Executive Room
  • Executive Suite

DISTANCE TO MEETING VENUE

Walking Distance: 350 metres

Grand Margherita Hotel

GRAND MARGHERITA
HOTEL
Jalan Tunku Abdul Rahman, 93100 Kuching, Sarawak, Malaysia


Read More


ROOM TYPE
  • Superior Twin/King
  • Deluxe Twin/King
  • Junior Suite
  • Executive Deluxe King


DISTANCE TO MEETING VENUE

Walking Distance: 230 metres

Astana Wing - Riverside Majestic Hotel

ASTANA WING - RIVERSIDE MAJESTIC HOTEL
Jalan Tunku Abdul Rahman P.O.Box 2928, 93756, Kuching, Sarawak, Malaysia


Read More


ROOM TYPE
  • Superior Room
  • Deluxe Room
  • Executive Deluxe Room
  • Astana Suite


DISTANCE TO MEETING VENUE

Walking Distance: 350 metres



  1. LIAISON OFFICERS (LOs)
  2. Liaison Officers (LOs) will be assigned to each ASEAN Member State, Timor-Leste and ASEAN Secretariat as follows:

    • One for each ASCC Council Minister, Timor-Leste Minister and ASEAN Secretary General
    • One for each SOCA leader, Timor-Leste and ASEAN Deputy Secretary General.

  3. PERSONAL SECURITY OFFICERS (PSOs)
  4. One Personal Security Officer (PSO) will be assigned to each ASCC Minister, Timor-Leste Minister and ASEAN Secretary General.



Dedicated vehicles will be provided to all ASEAN Member States, Timor-Leste and the ASEAN Secretariat for the duration of the official programmes as follows:

  • ASCC Council Ministers on 23 - 26 April 2025
  • SOCA Leaders on 22 - 26 April 2025

Each delegation will also be provided with a van for transporting delegation members during the official programmes.



  1. Electricity
  2. To use personal devices, please note that Malaysia's standard electrical power supply is 240 V and 50Hz. Based on British standards, the power plug socket is type G (3-pin). The committee will provide the extension cord in the meeting venue to allow delegates to recharge their devices when needed. It is suggested to bring a universal adapter.

  3. Currency and Banking
  4. The Malaysian Ringgit is the currency unit used with the code MYR. Ringgit includes a banknote worth RM100, RM50, RM20, RM10, RM5, RM1, and 50 sen (cent) coins as well as 20 sen, 10 sen, and 5 sen coins. Malaysian payment systems are also enabled in cashless payment methods via debit cards, credit cards, and digital payment.

  5. Emergency Phone Number
  6. Malaysia Emergency Response Services (MERS) 999 is an integrated system consisting of the Royal Malaysian Police (RMP), the Fire and Rescue Department of Malaysia (FRDM), the Ministry of Health Malaysia (MOH), etc.

  7. Videography and Photography
  8. Delegates may be photographed or filmed by the official host photographers. Photos and a video compilation of the 33 ASEAN Socio-Cultural Community will be available on the ASCC 2025 official drive.

  9. Consensus for Collection, Use, and/or Disclosure of Personal Data in Malaysia
  10. Due to Malaysia Personal Data Protection Act 2010 (PDPA), which protects personal data and privacy, all participants shall be informed that the personal data and all activities during the participation will be collected, used, and/or disclosed. The Ministry for Tourism, Arts and Culture Malaysia hereby requires your consent for the collection, use, and/or disclosure of your personal data for the output of the event. (Videos, photos, and all relevant publication media, etc.,) and for related implementations of the event.



MEETINGS & OFFICIAL EVENTS

Main Secretariat

International Relations Division (Culture)
Ministry of Tourism, Arts and Culture Malaysia

Email: asean@motac.gov.my

Mr. Mohd Zamzuri bin Ab Ghani

Principal Assistant Secretary

Phone: +6012 699 4684

Email: zamzuri@motac.gov.my

Ms. Khairiah Kamaruddin

Principal Assistant Secretary

Phone: +6012 258 3262

Email: khairiah@motac.gov.my

Mr. Chong Wai Kit

Principal Assistant Secretary

Phone: +6012 256 9467

Email: waikit@motac.gov.my

MEDIA & REGISTRATION

Mr. Mohd Firdaus Mohamed Ramli

Senior Assistant Secretary

Phone: +6019 364 1590

Email: firdausramli@motac.gov.my

Ms. Nurul Wahida Abd Rahim

Assistant Secretary

Phone: +6012 215 8143

Email: wahidarahim@motac.gov.my




OPTION 1 : Annah Rais Cultural Heritage Tour

ASEAN

Annah Rais Longhouse, one of the last remaining traditional Bidayuh tribe’s longhouses in Kuching, which the delegates can experience the culture of the tribe as well as learn about the unique architectural features of the house. Other than that, explore this living Bidayuh village and learn about the culture of the Land Dayaks who were once headhunters. Located about 60km away from Kuching and the scenic drive takes around 90 minutes, the centuries old longhouse, is mostly constructed from wood and bamboo from the surrounding jungle, houses over 80 families and boasts a history of 200 years of existence.

Step into the sacred room where old human skulls are still worshipped. Stop by and meet one of the most families in the longhouse to enjoy freshly cooked chicken and wild jungle vegetables on the tanju (patio) of the longhouse, and enjoy traditional music instrument and cultural performance.

OPTION 2 : Sarawak Cultural Village

ASEAN

Known as a “living museum,” the Sarawak Cultural Village is an interactive cultural experience showcasing traditional longhouses and cultural performances from various Sarawak ethnic groups, including Iban, Bidayuh, and Melanau.

The Sarawak Cultural Village in Kuching provides an immersive experience of the state's indigenous cultures, with traditional longhouses and cultural performances. Enjoy a 45-minute awardwinning multi-ethnic dance performance and participate in unique cultural activities such as spinning a Malay top, practicing Iban blowpipe hunting, and making Penan sago flour.

For further information, please visit SCV’s official website.


EXPLORE SARAWAK


WELCOME TO SARAWAK, BUMI KENYALANG
GATEWAY TO BORNEO
SARAWAK STATE LEGISLATIVE ASSEMBLY

Sarawak, strategically located in East Malaysia in northwest Borneo, is honored to host the 33rd ASEAN Socio-Cultural Community. Known for its strategic location bordering Sabah to the northeast, Kalimantan (the Indonesian part of Borneo) to the south, and Brunei to the north. The state's unique combination of rich history, diverse cultures, stunning natural landscapes, and modern attractions makes it an ideal venue for this prestigious event.

A GLIMPSE INTO SARAWAK HISTORY

Sarawak is a region rich in history. Its story stretches back thousands of years, shaped by indigenous peoples, colonial influence, and a gradual integration into modern Malaysia. Sarawak's modern history began in the early 19th century when James Brooke, a British adventurer, arrived in the region. In 1841, Brooke was appointed Rajah of Sarawak by the Sultan of Brunei in recognition of his assistance in quelling a rebellion. He established the Brooke Dynasty, which ruled Sarawak for over a century. After World War II, Sarawak transitioned from a British protectorate to a self-governing colony in 1963. Later that year, Sarawak, along with Sabah and the Federation of Malaya, became part of the newly formed Federation of Malaysia.


DISCOVER SARAWAK BUMI KENYALANG

TENTATIVE MEETING PROGRAM


38TH SENIOR OFFICIALS COMMITTEE FOR THE ASCC (SOCA) AND 33RD ASEAN SOCIO-CULTURAL COMMUNITY(ASCC) COUNCIL MEETING
20-26 APRIL 2025   |   KUCHING, SARAWAK MALAYSIA
Date Time Event Venue Attire
Sunday, 20 April 2025 (Day 0) All Day Arrivals of Ad-Hoc WG to Develop ASCC Strategic Plan representatives of ASEAN Member States, Timor-Leste, ASCC-SCOs, DSG for ASCC, and delegates
Monday, 21 April 2025 (Day 1) 08:30 - 09:00 Registration Sheraton Kuching Hotel, Sarawak Business Attire/National Dress
09:00 - 10:45 11th Ad-Hoc Working Group to Develop ASCC Strategic Plan
10:45 - 11:00 Coffee Break
11:00 - 12:30 11th Ad-Hoc Working Group to Develop ASCC Strategic Plan (Cont.)
12:30 - 14:30 Lunch Break
14:30 - 15:45 11th Ad-Hoc Working Group to Develop ASCC Strategic Plan (Cont.)
15:45 - 16:00 Coffee Break
16:00 - 17:00 11th Ad-Hoc Working Group to Develop ASCC Strategic Plan (Cont.)
Tuesday, 22 April 2025 (Day 2) AM/PM Arrivals of SOCA Leaders of ASEAN Member States, Timor-Leste and delegates Sheraton Kuching Hotel, Sarawak Business Attire/National dress
08:30 - 09:00 Registration
09:00 - 10:45 11th Ad-Hoc Working Group to Develop ASCC Strategic Plan (Cont.)
10:45 - 11:00 Coffee Break
11:00 - 12:30 11th Ad-Hoc Working Group to Develop ASCC Strategic Plan (Cont.)
12:30 - 14:30 Lunch Break
14:30 - 15:45 11th Ad-Hoc Working Group to Develop ASCC Strategic Plan (Cont.)
15:45 - 16:00 Coffee Break
16:00 - 17:00 11th Ad-Hoc Working Group to Develop ASCC Strategic Plan (Cont.)
19:00 - 21:00 Working Dinner hosted by Secretary General Ministry of Tourism, Arts and Culture Malaysia Tabby, Level 23, Sheraton Kuching Hotel, Sarawak Smart Casual
Wednesday, 23 April 2025 (Day 3) AM/PM Arrivals of ASCC Ministers, Timor-Leste Minister, Secretary General of ASEAN and delegates Sheraton Kuching Hotel, Sarawak Business Attire/National dress
08:30 - 09:00 Registration
09:00 - 10:45 38th Senior Officials Committee for The ASCC (SOCA) Meeting
10:45 - 11:00 Coffee Break
11:00 - 12:30 38th SOCA Meeting (Cont.)
12:30 - 14:30 Lunch Break
14:30 - 15:45 38th SOCA Meeting (Cont.)
15:45 - 16:00 Coffee Break
16:00 - 17:00 38th SOCA Meeting (Cont.)
19:00 - 21:00 Welcome Dinner hosted by Minister of Tourism, Arts and Culture Malaysia Ballroom Imperial Hotel, Sarawak Smart Casual
Thursday, 24 April 2025 (Day 4) 08:00 - 09:00 Registration Sheraton Kuching Hotel, Sarawak Business Attire/National dress
09:00 - 09:15 Meeting of ASEAN Socio-Cultural Community Council Ministers with The Right Honourable Premier of Sarawak
09:15 - 09:45 Opening Ceremony of the 33rd ASEAN Socio-Cultural Community Council Meeting and Related Meetings
09:45 - 10:30 Coffee Break
10:30 - 12:30 Plenary Session of 33rd ASEAN Socio-Cultural Community (ASCC) Council Meeting
12:30 - 14:30 Lunch Break
14:30 - 15:45 Plenary Session of 33rd ASEAN Socio-Cultural Community (ASCC) Council Meeting (Cont.)
15:45 - 16:00 Coffee Break
16:00 - 17:00 Plenary Session of 33rd ASEAN Socio-Cultural Community (ASCC) Council Meeting (Cont.)
19:30 - 22:00 Gala Dinner hosted by the State Government of Sarawak Dewan Santapan DUN Sarawak (Sarawak State Legislative Assembly) Batik ASCC/National Dress
Friday, 25 April 2025 (Day 5) 09:00 – 15:00 Cultural activities and programme
(Please choose either Option 1 or Option 2 during registration)

Note:
1. Refer to General Information for details information
2. Lunch will be included during the visit
Option 1: Annah Rais Cultural Heritage Tour

Option 2: Sarawak Cultural Village
Smart Casual
15:00 Free and Easy
Saturday, 26 April 2025 (Day 6) AM/PM Departure of all delegates

 Download ASCC MEETING Tentative Schedule

REGISTRATION AND ACCREDITATION


Welcome to the Registration Site of ASEAN SOCIO-CULTURAL COMMUNITY (ASCC) 2025

All delegations must complete the registration form at https://motac.aseanmalaysia2025.my/ or scan the QR Code provided below and submit it no later than 4 April 2025. For any inquiries, please contact the MOTAC ASCC Secretariat at mail asean@motac.gov.my.

SCAN FOR QR

DELEGATE ACCREDITATION OFFICERS (DAOs)

Each delegation is requested to appoint a Delegation Accreditation Officer (DAO). The DAO will be the main point of contact for each delegation and responsible for the registration of all members of delegation.

GALLERY


Our Photo Gallery

Event 1
The 6th ASEAN Socio-Cultural Community (ASCC) Secondment Officers Meeting (10 January 2025)
Event 2
ASEAN-UK Symposium on the Development of ASEAN Creative Economy Sustainability Framework (20-21 February 2025)
Event 3
The Special Meeting of the Senior Officials’ Committee for the ASEAN Socio-Cultural Community (SOCA) on the ASCC Strategic Plan and SOCA Retreat (3 -5 March 2025)

ASEAN CHAIRMANSHIP




  1. LOGO
  2. ASEAN

    The ASEAN Chairmanship 2025 logo was officially introduced by the Prime Minister, YAB. Dato' Seri Anwar bin Ibrahim , during the Closing Ceremony of the 44th and 45th ASEAN Summits in Vientiane, Lao PDR, on 11 October 2024.

  3. Meaning of the Logo
  4. Cultural Representation

    The logo is inspired by the Hibiscus (Hibiscus rosa-sinensis), Malaysia’s national flower, which can also be found in all ASEAN Member States (AMS). This flower symbolises the region’s rich culture, unity, and identity.

  5. Logo Colors
  6. The colors used in the logo (blue, red, yellow, and white) represent the primary colors of the flags of all AMS.

  7. Malaysia MADANI Narrative
  8. The stigma of the flower pointing to the right symbolises Malaysia’s role as Chair, driving ASEAN forward. The core values of Malaysia MADANI, i.e. Sustainability, Compassion, Respect, Innovation, Prosperity, and Trust, are represented by the 6 dots at the tip of the flower’s stigma. These values serve as the foundation for Malaysia’s vision as ASEAN Chair.

  9. Symbol of Inclusivity
  10. The inward-curving five petals surrounding the ASEAN logo reflect inclusivity, reinforcing Malaysia’s vision for a peaceful, stable, and prosperous ASEAN region.

  11. Symbol of Sustainability
  12. The Hibiscus represents the region’s rich biodiversity, symbolising ASEAN’s commitment to sustainability. The circular movement of the petals surrounding the ASEAN logo illustrates ASEAN’s collective efforts to achieve long-term sustainability for the region and its people.

  13. Symbol of ASEAN Centrality
  14. The ASEAN logo at the centre represents ASEAN centrality.


 

Theme: Inclusivity and Sustainability

Meaning of the Theme

It reflects Malaysia’s aspiration for truly shared progress, ensuring that no one is left behind. It emphasises the belief that ASEAN is committed to strengthening regional peace, stability, and prosperity within an inclusive, sustainable, and forward-looking framework.


 

The lead ministry for the (3) main pillars under the ASEAN Socio-Cultural Community :

  1. Political and Security
  2. Ministry of Foreign Affairs (KLN)

  3. Economic
  4. Ministry of Investment, Trade and Industry (MITI)

  5. Socio-Cultural
  6. Ministry of Tourism, Arts and Culture (MOTAC)